Education:

1. 2010 г. - Belarusian National Technical University. Speciality: manager-economist. Specialisation: international management (diploma with honor).
2. 2011 г. - Master's Belarusian National Technical University. Speciality: 08.00.05 "Economics and management of national economy" (academic degree - Master of Economic Sciences, diploma with honor).
3. 2018 г. - FGBOU "RGSU", Speciality: teacher of vocational training, vocational education and additional vocational education (diploma with honor);
4. 2020 г. - State Educational Institution "School of Business of BSU". Speciality: teacher of foreign (English) language (retraining diploma);
5. 2021 г. - State Educational Institution "NIHE". Speciality: management of higher education institution (retraining diploma with honor);
6. 2022 г. - Postgraduate Institute of Economics of the National Academy of Sciences of Belarus. Speciality:08.00.05 ’Economics and Management of the National Economy" (researcher diploma).

In order to improve the level of professional training, I attended the following program:

• Professional development courses at EE "NIHE" "Formation of learning motives in students" (training certificate) (2017);
• Professional development courses of the IPDR the Tank BSPU "Intensive learning: technologies for organizing the educational process" (certificate of professional development) (2017);
• program "Innovative Technologies of Higher Education Programs Implementation" in FGBOU "RGSU", Moscow (professional development certificate) (2017);
• program "Social First aid before medical assistance" in FGBOU "RGSU", Moscow (certificate of advanced training) (2017);
• program "Information and communication technologies in project, educational and research activities of teachers and students" in FGBOU "RGSU" (certificate of professional development) (2017);
• advanced training on the program "Fundamentals of work in the learning system "Moodle" in the State Educational Institution "School of Business of BSU" (certificate of advanced training) (2018);
• Cybersecurity program at ANO DPO Education-Russian Word (Certificate of Professional Development) (2020);
• program for the development of coaching competences in the "Association for Additional Education and Enlightenment" (certificate of completion) (2021);
• professional development program "Infographics and Animation in Education" at the State Educational Institution "NIHE". (2021);

Carrying out scientific research within the framework of the GPNI (2019-2020, 2022) in the State National Scientific Institution "Institute of Economics of the National Academy of Sciences of Belarus", State Educational Institution "Institute of Business BSU".

Professional activities: work experience in higher education institutions, institutes of professional development and retraining, in public and private organizations.

Foreign language skills: English (B2), German (read and translate with a dictionary).

Awards and Recognitions:

2018 г. - 2 commendations were announced to BSU, including the secretary of BRUY BSU K.A. Andrusevich as a curator of the project of the university stage of the contest "100 Ideas for Belarus" (with further access to the city stage of the contest).

2020 г. - Winner of the III International Championship "Quality of Education - 2019/2020" (Moscow, Russia). She took two first places in the nomination "Postgraduate Education" (Economic Sciences), one second place and one third place in the nomination "Postgraduate Education" (Economic Sciences).

2022 - "Best Student Research Laboratory" competition for 2022. Recognition of SSL "PRoject" as the best in the category "Research and Innovation Activities".

2024 - announced thanks to BSU for fruitful work and training of highly professional staff.

Through participation in competitions and initiatives:

1 place. Management of the scientific work of M. A. Dashkevich "Features of promotion of charity shops with the help of low-budget marketing tools" within the framework of participation in the International competition of scientific articles of young researchers "Modern marketing 2022".

• Supervision of the scientific work of A.A. Kriveleva "Metaphors in modern Belarusian poetry (on the material of publications in art periodicals)" within the framework of participation in the III International competition of scientific articles of young researchers "Modern Management Technology 2022".
• Management of scientific work of A. V. Lopatina, M. V. Kovalev, E. R. Chernobaeva "Effectiveness of social advertising and PR: domestic and foreign experience" within the framework of participation in the IV International Research Competition. V. Lopatina, M. V. Kovalev, E. R. Chernobaeva "Effectiveness of social advertising and PR: domestic and foreign experience" within the framework of participation in the IV International Competition of research works of young scientists "High-level research 2021/2022".

2 place. Management of the scientific work of M.M. Kozlov "Interaction of verbal and non-verbal components (on the example of mass communication media)" within the framework of participation in the V International Competition of initiative research projects "HIGH PURPOSES" 2022/2023.

2 place. Management of the scientific work of M.M. Kozlova, A.R. Sheleg A.R. "Stylistic features of radio advertising in the Republic of Belarus" within the framework of participation in the V International Competition of initiative research projects "HIGH PURPOSES" 2022/2023.

1 place. Management of the scientific work of A. I. Tovpik "The importance of design and psychology of colour in advertising communication on the example of advertising of Belarusian brands" within the framework of participation in the V International Competition of initiative scientific research projects "HIGH PURPOSES" 2022/2023.

Diploma of the 2nd degree. Management of the scientific work of M.M. Kozlov "Interaction of verbal and non-verbal components (on the example of QMS)" within the framework of participation in the international competition of Shukshin State Pedagogical University "Designing Student Initiatives-2023".

‘Management in Logistics,’ ‘Marketing of Logistics Services,’ ‘International Marketing of Global Logistics,’ ‘E-commerce,’ ‘Finance and Financial Security in Logistics.’

Articles in scientific, practical journals, collections

- in peer-reviewed journals recommended by the HAC list, including foreign scientific publications:

1. Yelovaya, E. M. Marketing of impressions as an effective tool for promoting tourist services / E. M. Yelovaya // Izvestiya Nats. akad. of sciences of Belarus. Ser. humanit. nauk. - 2021. - Т. 66, № 3. - P. 361–370. https://doi.org/10.29235/2524-2369-2021-66-3-361-370.
2. Yelovaya, E. M. Branding as an effective tool for the development of tourist territories of the Republic of Belarus / E. M. Yelovaya // Ves. National Academy of Sciences of Belarus. Ser. humanit. nauk. - 2021. - Т. 66, № 2. - P. 235-246. https://doi. org/ 10.29235/2524¬2369 ¬2021¬66 ¬2¬2.
3. Yelovaya, E. M. Impact of the pandemic ‘COVID-19’ on the development of the EAEU market of tourist services / E. M. Yelovaya // Oikonomos: Journal of Social Market Ekonomy. - 2021. - № 2(20). - P. 91-101.
4. Yelovaya, E. M. Formation of brands of post-Soviet countries within the framework of participation in the EAEU / E. M. Yelovaya, Y. V. Chaikovskaya // Oikonomos: Journal of Social Market Ekonomy. - 2021. - № 3(21). - P. 94-105.
5. Yelovaya, E. M. Relevance of foresight-technologies application in tourism development (on the example of Postavy district) / E. M. Yelovaya // Business. Innovations. Economy. - 2022. - №. 6. - P. 206-218.
6. Yelovaya, E. M. Algorithm for assessing the tourist potential of the Belarusian regions / E. M. Yelovaya // Economic Bulletin of the Scientific and Research Institute of Economics of the Ministry of Economy of the Republic of Belarus. - 2022. - № 10(305). - P. 50-61.
7. Yelovaya, E. M. Recommendations to improve the efficiency of promotion of the Belarusian regions' websites / E. M. Yelovaya // Digital Transformation. - 2022. - Т. 28, № 3. - P. 43–59. http://doi.org/10.35596/2522-9613-2022-28-3-43-59
8. Yelovaya, E. M. Analysis of the tourist potential of the districts of Vitebsk region / E. M. Yelovaya // Oikonomos: Journal of Social Market Ekonomy. - 2022. - № 1(22). - P. 81-93.
9. Yelovaya, E. M. Ensuring the economic security of regional tourism (on the example of Vitebsk region) / E. M. Yelovaya // Oikonomos: Journal of Social Market Economy. - 2023. - №1(24). - P. 47-63.
10. Yelovaya, E. M. Geobranding efficiency: calculation methods and problems of their practical application / E. M. Yelovaya // Business. Innovations. Economics : a collection of scientific articles / Institute of Business BSU. - Minsk, 2023. - Issue. 7. - P. 67-78.
11. Yelovaya, E. M. Methodology for assessing the effectiveness of geobranding (by the example of the Miorsky District brand) / E. M. Yelovaya // Business. Innovations. Economics : a collection of scientific articles / Institute of Business BSU. - Minsk, 2024. - Vyp. 9. - P. 140-148.
12. Еловая, Е.М. Бенчмаркинг как эффективная технология продвижения территорий // Е.М. Еловая : сб. науч. трудов / Частн. ин-т упр-я и предпринимат. ; гл. ред. В. Г. Тихиня. – Минск, УО «Международный институт управления и предпринимательства», 2025. – № 13. – С 79–90.

- In practical journals and publications:

1. Yelovaya, E. ‘Digitisation’ of tourism as a way out of the crisis // Marketing: ideas and technologies. - 2021. – P. 41-46.
2. Yelovaya, E. Why does marketing need Agile? // Marketing: ideas and technologies. - 2021. - № 2. - С 23-28.
3. Yelovaya E., Makovsky, V. Parsing: what is it and what is it for? // Marketing: ideas and technologies. - 2021. - № 4. – P. 25-29.
4. Yelovaya E., Rudinsky M. Clubhouse: who is the newcomer? // Marketing: ideas and technologies. - 2021. - №5. – P. 24-27.
5. Еловая, Е. Дистрибьюция 4.0: «оцифровывание» туризма как способ выйти из кризиса активных продаж услуг // Маркетинг: идеи и технологии. – 2021. – С 41–46.

Theses of reports, including in peer-reviewed collections of scientific materials:

1. Yelovaya, E. M. Transition of regional strategies of tourism development to the innovative way / E. M. Yelovaya // Socium and Christianity : a collection of articles of participants of the V International scientific-practical conference, Minsk, 29-31 Jan. 2021 / edited by: K. I. Golubev. [and others]. - Minsk : OIKONOMOS : Publishing House of Minsk Theological Academy, 2021. - P. 52-54.
2. Yelovaya, E. M. Communicative capital as a component of the territorial brand / E. M. Yelovaya // ‘Journalism - Medialogy - Mentoring’ : proceedings of the scientific-practical conference, Minsk, 1 April. 2021 / Belarusian State University ; edited by O. M. Samusevich [and others]. - Minsk, 2021. - P. 284-292.
3. Yelovaya, E. M. Distance education in Belarus: problems and prospects / E. M. Yelovaya // Business. Education. Economics : proceedings of the II International scientific-practical conference, Minsk, 1-2 April. 2021 г. : collection of articles. : in 2 parts / edited by V. V. Mankevich (ed. by V. V. Mankievich). V. Mankevich (editor-in-chief) [and others]. - Minsk : Institute of Business BSU, 2021. - CH. 2. - C. 529-534.
4. Yelovaya, E. M. Problems of destination marketing in the Republic of Belarus / E. M. Yelovaya // Actual problems of socio-economic development of modern society : proceedings of the 87th International scientific conference of young scientists, graduate students and undergraduates ‘Scientific achievements of young people - to solve the problems of human nutrition in the XXI century’, 15-16 Kvitn. 2021 р. - Kyiv : NUHT, 2021. - Ч. 3. - P.150.
5. Yelovaya, E. M. Problems of branding of tourist destinations / E. M. Yelovaya // Actual problems of socio-economic development of modern society : collection of articles. II Intern. extramural. scientific-practical conf., Kirov, 27 May 2021 / edited by M. P. Razin, L. N. Shmakova, N. S. Semeno, M. L. Zelenkevich, T. V. Borzdova. - Kirov : FGBOU VO Kirov GMU of the Ministry of Health of Russia, 2021. - P. 324-328.
6. Yelovaya, E. M. Promotion of regions in the Internet: modern tools / E. M. Yelovaya // Strategy of economic development of Belarus: challenges, tools for implementation and prospects : a collection of scientific articles. : in 2 vol. / edited by V. L. Gursky [and others]; National Academy of Sciences of Belarus; Institute of Economics of the National Academy of Sciences of Belarus. - Minsk : Law and Economics, 2021. - Т. 1. - P. 78-86.
7. Yelovaya, E. M. Relevance of the application of foresight technologies in the development of regions / E. M. Yelovaya // Prospects of tourism development in modern conditions: world trends and regional contexts : proceedings of the I International scientific-practical conference, Minsk, 28 September. 2021 - Minsk : A. N. Varaksin, 2021. N. Varaksin, 2021. - P. 324-328.
8. Yelovaya, E. M. Contribution of strategic communication in the formation and promotion of the territory / E. M. Yelovaya // Journalism-2021: status, problems and prospects : proceedings of the 23rd International scientific and practical conference, celebrating the 100th anniversary of the Belarusian State Journalism University, Minsk, Minsk. The 100th anniversary of the Belarusian State University, Minsk, 11 November. 2021 - Minsk : BDU, 2021. - P. 520-524.
9. Yelovaya, E. M. The role of branding in the development of tourism in the Belarusian regions / E. M. Yelovaya // Training of scientific personnel: experience, problems, prospects : proceedings of the III Republican scientific-practical conference, Minsk, 10 Dec. 2021 / ed. M. G. Zhilinsky (ed.) [and others] - Minsk : data-processing centre of the Ministry of Finance, 2022. - P. 95-98.
10. Yelovaya, E. M. Relevance of marketing specialists training in modern conditions of economy development / E. M. Yelovaya, I. M. Murashko // Training of scientific personnel: experience, problems, prospects : proceedings of the III Resp. scientific-practical conf. Minsk, 10 Dec. 2021 / ed. M. G. Zhilinsky (editor-in-chief) [and others] - Minsk : data-processing centre of the Ministry of Finance, 2022. - P. 99-104.
11. Yelovaya, E. M. Territory of origin as an effective element of product branding / E. M. Yelovaya // Collection of articles of the participants of the VI International Scientific and Practical Conference, Minsk, 28-30 January. 2022 / edited by: K. I. Golubev. [and others]. - Minsk : Publishing House of Minsk Theological Academy, 2022. - P. 45-47.
12. Yelovaya, E. M. The literary revolution in deconstruction in the era of Big Data / E. M. Yelovaya, Wang Xi // Stylistics: Language, Mention and Text [Electronic resource] : proceedings of the V International scientific conference, celebrating the 100th anniversary of the Honoured Worker of Education of the Republic of Belarus. 100th anniversary of the Honoured Worker of Education of the Republic of Belarus, Dr. Phil. Belarus, Doctor of Philological Sciences, Prof. M. Y. Tsikots. M. Y. Tsikotsk, Minsk, 23-24 lut. 2022 / Belarusian State University ; edited by V. M. Samusevich (editorial director) [i others]. - Minsk : BDU, 2022. - P. 106-
13. Yelovaya, E. M. Promotion of the tourist potential of the Vitebsk region regions in the Internet / E. M. Yelovaya // Business. Education. Economics : International scientific and practical conference, Minsk, 7-8 April. 2022 г. : collection of articles / edited by V. V. Mankevich [and ed. by V. V. Mankievich]. V. Mankevich [and others]. - Minsk : Institute of Business BSU, 2022. - P. 132-135.
14. Yelovaya, E. M. Deconstruction of traditional literature by digital libraries / E. M. Yelovaya, X. M. Yelovaya [in Russian]. M. Yelovaya, Xi Wang // 79th scientific conference of students and postgraduates of the Belarusian State University : materials of the section ‘Belarusian Journalism - 2022’, Minsk, 18 April. 2022 / Belarusian State University ; edited by O. M. Samusevich (editor-in-chief) [and others]. - Minsk : BSU, 2022. - P. 69-71.
15. Yelovaya, E. M. Algorithm of methodological assessment of the total tourist potential of the Belarusian regions / E. M. Yelovaya // Actual problems of socio-economic development of modern society : a collection of articles / edited by A. A. A. Biol. III Intern. extramural. scientific-practical conf. dedicated to the 35th anniversary of FGBOU VO Kirov GMU of the Ministry of Health of Russia 27 April. 2022 / edited by M. P. Razin, L. N. Shmakova, N. S. Semeno, M. L. Zelenkevich, T. V. Borzdova. - Kirov : FGBOU VO ‘Kirov GMU’ of the Ministry of Health of Russia, 2022. - P. 426-431.
16. Yelovaya, E. M. Two-way communication as a tool of low-budget marketing / E. M. Yelovaya, M. A. Dashkevich // Actual problems of socio-economic development of modern society : Proceedings of the III Intern. extramural scientific-practical conference, dedicated to the 35th anniversary of FSBEU VO Kirov GMU of the Ministry of Health of Russia, Kirov, 27 April. 2022 - Kirov : FGBOU VO ‘Kirov GMU’ of the Ministry of Health of Russia, 2022. - P. 418-421.
17. Yelovaya, E. M. Trends in advertising communication / E. M. Yelovaya, E. A. Yurcha // Actual problems of socio-economic development of modern society : proceedings of the III Intern. extramural scientific-practical conference, dedicated to the 35th anniversary of FSBEU VO Kirov GMU of the Ministry of Health of Russia, Kirov, 27 April. 2022 - Kirov : FGBOU VO ‘Kirov GMU’ of the Ministry of Health of Russia, 2022. - P. 421-426.
18. Yelovaya, E. M. Directions for improving the assortment policy and the process of brand formation of LLC ‘Country of Toys’ / E. M. Yelovaya, I. M. Murashko // Actual problems of socio-economic development of modern society : Proceedings of the III Intern. extramural. scientific-practical conf. dedicated to the 35th anniversary of FSBEU VO Kirov GMU of the Ministry of Health of Russia, Kirov, 27 April. 2022 - Kirov : FGBOU VO ‘Kirov GMU’ of the Ministry of Health of Russia, 2022. - P. 431-436.
19. Yelovaya, E. M. PR-technologies of territory promotion in cinematography (on the example of the series ‘Chernobyl’) / E. M. Yelovaya, D. A. Mogilnitskaya // Actual problems of socio-economic development of modern society : proceedings of the III Intern. extramural scientific-practical conference, dedicated to the 35th anniversary of FSBEU VO Kirov GMU of the Ministry of Health of Russia, Kirov, 27 April. 2022 - Kirov : FGBOU VO ‘Kirov GMU’ of the Ministry of Health of Russia, 2022. - P. 436-440.
20. Yelovaya, E. M. Intercultural communication in public relations: interaction with target foreign audiences / E. M. Yelovaya, A. A. Popkova, A. V. Rudaya // Actual problems of socio-economic development of modern society : proceedings of the III Intern. extramural scientific-practical conference, dedicated to the 35th anniversary of FSBEU VO Kirov GMU of the Ministry of Health of Russia, Kirov, 27 April. 2022 - Kirov : FGBOU VO ‘Kirov GMU’ of the Ministry of Health of Russia, 2022. - P. 440-444.
21. Yelovaya E. M. Features of online newspapers production in China / E. M. Yelovaya, Y. M. Yelovaya. M. Yelovaya, Yucen Ji // Journalism-2022: status, problems and perspectives : proceedings of the 24th International Scientific and Practical Conference, Minsk, 3 November. 2022 / Belarusian State University ; edited by: L. R. Khmel (editor-in-chief) [i others]. - Minsk : BDU, 2022. - P. 44-49.
22. Yelovaya, E. M. Effective examples of geobranding: domestic and foreign experience / E. M. Yelovaya // Proceedings of the II International scientific conference ‘Prospects of tourism development in modern conditions: global trends and regional contexts’ / edited by I. N. Voronovich (Chairman) [et al.]. - Minsk : Kolorgrad, 2022. - P. 301-307.
23. Toolkit and features of geobranding as a communication technology / E. M. Yelovaya // Society and Christianity : a collection of articles of the participants of the VII International Scientific and Practical Conference, Minsk, 28-30 January. 2023 / edited by: K. I. Golubev. [and others]. - Minsk : Publishing House of Minsk Theological Academy, 2022. - P. 50-53.
24. Yelovaya E.M. Customs control in relation to alcoholic beverages / E.M. Yelovaya, V.A. Gorelko // Actual problems of socio-economic development of modern society : a collection of articles of the IV International Scientific and Practical Conference 25 May 2023 / edited by M. P. Razin, L. N. Shmakova, N. S. Semeno, M. L. Zelenkevich, T. V. Borddova. - Kirov : FGBOU VO Kirov GMU of the Ministry of Health of Russia, 2023. - P. 453-457.
25. Yelovaya E.M. PR-communication in HC ‘Dynamo’ / E.M. Yelovaya, M.A. Kozlov // Actual problems of socio-economic development of modern society : a collection of articles of the IV International Scientific and Practical Conference 25 May 2023 / edited by M. P. Razin, L. N. Shmakova, N. S. Semeno, M. L. Zelenkevich, T. V. Borddova. - Kirov : FGBOU VO Kirov GMU of the Ministry of Health of Russia, 2023. - P. 457-459. - 0,30 p.l.
26. Yelovaya E.M. Features of logistic procedures for disposal of packaging in Belarus / E.M. Yelovaya, E.V. Makhnach // Actual problems of socio-economic development of modern society : a collection of articles of the IV International Scientific and Practical Conference 25 May 2023 / edited by M. P. Razin, L. N. Shmakova, N. S. Semeno, M. L. Zelenkevich, T. V. Borzdova. - Kirov : FGBOU VO Kirov GMU of the Ministry of Health of Russia, 2023. - P. 460-463.
27. Yelovaya E.M. Principles and methods for the choice of modes of transport in the supply chain / E.M. Yelovaya, A.A. Novik // Actual problems of socio-economic development of modern society : a collection of articles of the IV International Scientific and Practical Conference 25 May 2023 / edited by M. P. Razin, L. N. Shmakova, N. S. Semeno, M. L. Zelenkevich, T. V. Borddova. - Kirov : FGBOU VO Kirov GMU of the Ministry of Health of Russia, 2023. - P. 464-469.
28. Yelovaya E.M. Modern trends in marketing and advertising / E.M. Yelovaya, D.M. Pinchuk // Actual problems of socio-economic development of modern society : a collection of articles of the IV International Scientific and Practical Conference 25 May 2023 / edited by M. P. Razin, L. N. Shmakova, N. S. Semeno, M. L. Zelenkevich, T. V. Borddova. - Kirov : FGBOU VO Kirov GMU of the Ministry of Health of Russia, 2023. - P. 469-472.
29. Yelovaya E.M. Modern trends in marketing and advertising / E.M. Yelovaya, A.V. Rudaya // Actual problems of socio-economic development of modern society : collection of articles of the IV International Scientific and Practical Conference 25 May 2023 / edited by M. P. Razin, L. N. Shmakova, N. S. Semeno, M. L. Zelenkevich, T. V. Borddova. - Kirov : FGBOU VO Kirov GMU of the Ministry of Health of Russia, 2023. - P. 472-477.
30. Yelovaya, E.M. Low-budget marketing tools in the modern educational paradigm of personnel training in the field of information and communication / E.M. Yelovaya, M.A. Dashkevich // Humanities in modern business education : collection of scientific papers : vol.1 / Institute of Business BSU. - Minsk : Kololgrad, 2023. - P. 99-109.
31. Yelovaya, E.M. Effective examples of geobranding: domestic and foreign experience / E.M. Yelovaya // Proceedings of the II International Scientific and Practical Conference ‘Prospects of tourism development in modern conditions: global trends and regional contexts’ / edited by I.N. Voronovich (Chairman) [and others]. - Minsk : Kolorgrad, 2022. - P. 301-307.
32. Yelovaya, E.M. Toolkit and peculiarities of geobranding application as a communication technology / E.M. Yelovaya // Society and Christianity: Collection of articles by participants of the VII International Scientific and Practical Conference, Minsk, 28-30 January 2023 / edited by K. I. Golubev. [and others]. - Minsk: Minsk Theological Academy Publishing House, 2023. - P. 50-53.
33. Kozlov, M.A. Communication strategies in crisis situations in the media industry / M.A. Kozlov, E.M. Yelovaya // Corporate strategic communications: trends in professional activity [Electronic resource] : proceedings of the international scientific and practical conference. practical conf. dedicated to the 60th anniversary of V. R. Vashkevich, Minsk, 5-6 October, 2023 / Belorus. gos. un. university ; editorial board: A. V. Belyaev (editor-in-chief) [et al.]. - Minsk : BSU, 2023. - P. 88-92.
34. Pyalenok U. I. Features of the communication process in the sphere of air transport / U. I. Pyalenok, A. A. Strekha, E. M. Yelovaya // Corporate strategic communications: trends in professional activity [Electronic resource] : proceedings of the international scientific and practical conference. practical conf. dedicated to the 60th anniversary of V. R. Vashkevich, Minsk, 5-6 October, 2023 / Belorus. gos. un. university ; editor: A. V. Belyaev (chief editor) [and others]. - Minsk : BSU, 2023. - P. 194-198.
35. Kozlov, M. A. Communication strategies in crisis situations in the media industry / M. A. Kozlov, E. M. Yelovaya // Corporate strategic communications: trends in professional activity : proceedings of the international scientific and practical conference dedicated to the 60th anniversary of V. R. Vashkevich, Minsk, 5-6 October, 2023 / Belarusian State University ; editor: A. V. Belyaev (editor-in-chief) [and others]. - Minsk : BSU, 2023. - P. 88-92.
36. Verchenkova, A. M. Media-communication partnership in the modern political process / A. M. Verchenkova, E. M. Yelovaya // Journalism - 2023: status, problems and prospects : proceedings of the 25th International Scientific and Practical Conference, Minsk, 22 listap. 2023 / Belarusian State University ; edited by A. V. Bialiaev (editor-in-chief) [and others]. - Minsk : BDU, 2023. - P. 455-458.
37. Yelovaya, E.M. Communicative practices of geobrand / E.M. Yelovaya // Journalism - medialogy - mentoring : proceedings of the international scientific conference in memory of Prof. B.V. Streltsov, Minsk, 1 March 2023 / Belarusian State University ; edited by E.R. Khmel (editor-in-chief) [and others]. - Minsk : BSU, 2023. - P. 62-70.
38. Yelovaya, E. M. Evolution of branding development as a technology of territory promotion / E. M. Yelovaya // Business. Education. Economics : international scientific and practical conference, Minsk, 6-7 April. 2023 г. : collection of articles / edited by V. V. Mankievich [and ed. by V. V. Mankievich]. V. Mankevich [and others]. - Minsk : Institute of Business BSU, 2023. - P. 56-62.
39. Yelovaya, E. M. Relevance of foresight-technologies application in tourism development (on the example of Postavy district) / E. M. Yelovaya // Business. Innovations. Economics : a collection of scientific articles. Issue. 6 / Institute of Business BSU; editor: G. A. Khatskevich (Chairman) [and others]. - Minsk : Institute of Business BSU, 2022. - P. 206-218.
40. Yelovaya, E. M. Branch PR in Belarus: directions and their features (on the example of tourism and hospitality) / E. M. Yelovaya // Society and Christianity : Collection of scientific articles of the participants of the VIII International Scientific and Practical Conference, Minsk, 27-29 January 2024 / edited by: Golubev K. I. Golubev, K. I. Golubev, K. I. Golubev, K. I. Golubev. Golubev K. I. [and others]. - Minsk : Publishing House of Minsk Theological Academy, 2024. - P. 25-29.
41. Yelovaya, E. M. History and prospects of PR in the Republic of Belarus / E. M. Yelovaya, M. A. Kozlov, D. M. Drozd // Society and Christianity : Collection of scientific articles of the participants of the VIII International Scientific and Practical Conference, Minsk, 27-29 January 2024 / edited by : Golubev K. I. [and others]. Golubev K. I. [and others]. - Minsk : Publishing House of Minsk Theological Academy, 2024. - P. 29-31.
42. Yelovaya, E. M. Tourist attractiveness of the territory as a tool for its promotion / E. M. Yelovaya, A. B. Shatilo // Society and Christianity : Collection of scientific articles of participants of the VIII International Scientific and Practical Conference, Minsk, 27-29 January 2024 / edited by : Golubev K. I. [and others]. Golubev K. I. [and others]. - Minsk : Publishing House of Minsk Theological Academy, 2024. - P. 31-34.
43. Yelovaya, E. M. Classification of effects from the promotion of regions with the help of geobranding / E. M. Yelovaya // Economics and management in modern conditions: problems and prospects : a collection of scientific papers on the materials of the XI All-Russian scientific-practical conference, Maykop, 31 May 2024. - Maikop: LLC ‘Electronic publishing technologies’, 2024. - P. 111-115.
44. Yelovaya, E. M. Index of global integration of DHL and its impact on the development of logistics / E. M. Yelovaya, E. A. Kuksa // Actual problems of socio-economic development of modern society : Proceedings of the V International Scientific and Practical Conference, Kirov, 29 May 2024. - Kirov: Kirov State Medical University, 2024. - P. 405-408.
45. Yelovaya, E. M. Event marketing in the system of marketing communications of the organisation / E. M. Yelovaya, E. A. Zanko // Actual problems of socio-economic development of modern society : Proceedings of the V international scientific and practical conference, Kirov, 29 May 2024. - Kirov: Kirov State Medical University, 2024. - P. 409-413.
46. Yelovaya, E. M. Application of didactic models for effective digital learning of students on the platform ‘Moodle’ / E. M. Yelovaya // Actual problems of socio-economic development of modern society : Proceedings of the V international scientific and practical conference, Kirov, 29 May 2024. - Kirov: Kirov State Medical University, 2024. - P. 461-464.
47. Yelovaya, E. M. The role of digital twins and their advantages in logistics / E. M. Yelovaya, A. M. Verchenkova // Actual problems of socio-economic development of modern society : Proceedings of the V international scientific and practical conference, Kirov, 29 May 2024. - Kirov: Kirov State Medical University, 2024. - P. 545-548.
48. Yelovaya, E. M. Features of the promotion strategy of the Volkswagen automobile brand / E. M. Yelovaya, N. A. Garbina // Actual problems of socio-economic development of modern society : Proceedings of the V international scientific and practical conference, Kirov, 29 May 2024. - Kirov: Kirov State Medical University, 2024. - P. 549-552.
49. Yelovaya, E. M. World trends in promoting film products on the example of the film ‘Barbie’ / E. M. Yelovaya, P. S. Kosko // Actual problems of socio-economic development of modern society : Proceedings of the V international scientific and practical conference, Kirov, 29 May 2024. - Kirov: Kirov State Medical University, 2024. - P. 552-555.
50. Yelovaya, E. M. Effectiveness of business promotion through blogging on Youtube channels / E. M. Yelovaya, V. I. Chayko // Actual problems of socio-economic development of modern society : Proceedings of the V international scientific and practical conference, Kirov, 29 May 2024. - Kirov: Kirov State Medical University, 2024. - P. 556-561.
51. Yelovaya, E. M. Infrastructural trends of the Eurasian region / E. M. Yelovaya, N. A. Chepikov // Actual problems of socio-economic development of modern society : Proceedings of the V international scientific and practical conference, Kirov, 29 May 2024. - Kirov: Kirov State Medical University, 2024. - P. 561-567.
52. Yelovaya, E. M. Social advertising as an instrument of influence on public attitudes and assessment of its effectiveness / E. M. Yelovaya, A. B. Shatilo // Actual problems of socio-economic development of modern society : Proceedings of the V international scientific and practical conference, Kirov, 29 May 2024. - Kirov: Kirov State Medical University, 2024. - P. 567-571.
53. Yelovaya, E.M. The concept of tourist brand of Postavy district / E.M. Yelovaya // Proceedings of the IV International Scientific and Practical Conference ‘Prospects of tourism development in modern conditions: global trends and regional contexts’ / edited by I.N. Voronovich (chairman) [et al]. - Minsk : Kolorgrad, 2024. – P. 353-362.

Participant in the collective publication of collections and monographs:

1. Yelovaya, E. M. Interaction of the state and private initiative in the development and promotion of tourist destinations in the Republic of Belarus / E. M. Yelovaya // Development of organisational and economic mechanism of strategic management for small and medium-sized enterprises : a monograph / ; edited by E. V. Bertosh [et al]. - Minsk : Law and Economics, 2021. - P. 75-85.

EDUCATIONAL AND METHODICAL WORKS:

For the I stage of higher education:

1. Yelovaya, E. M. Theory of practice and advertising : electronic educational and methodical complex for speciality 1-23 01 07 ‘Information and communication’ / E. M. Yelovaya ; BSU, Fact. of journalism ; Department of communication technologies and public relations. - Minsk : BSU, 2021. - 154 c. : ill. - Bibliography: Pp. 152-154, bibliography in the text.
2. Yelovaya, E. M. Effectiveness of advertising and PR-activity : electronic educational and methodical complex for the speciality: 1-23 01 07 ‘Information and Communication’ / BSU, Journalism Department, Department of Communication Technologies and Public Relations ; co-editor. Е. M. Yelovaya. - Minsk : BSU, 2023. - 76 P. : illus. - Bibliography: Pp. 73-76, bibliography in the text.
3. Yelovaya, E.M. Marketing of logistic services : electronic educational and methodical complex for speciality 1-96 01 01 ‘Customs business’ / BSU, Fact. of international relations, Department of customs business and international logistics ; co-authored by E.M. Yelova, E.M. Marketing of logistic services : electronic educational and methodical complex for speciality 1-96 01 01 ‘Customs business’ / BSU, Fact. of international relations, Department of customs business and international logistics. Logistics ; comp. Е. M. Yelovaya. - Minsk : BSU, 2024. - 134 P. Bibliography: Pp. 131-134.

CURRICULA:

For the first stage of higher education:

1. Yelovaya, E. M., Kolik A. V., Lebedeva E. V., Triznyuk A. N. Theory and practice of advertising. V., Triznyuk A. N. Theory and Practice of Advertising. - Minsk : Fact. journalism BSU, 2021. No. UD-9098 / uch.
2. Yelova, E. M. Marketing of logistic services. - Minsk : Fact. of international relations. BSU, 2023.
3. Yelovaya, E. M. International marketing of global logistics. - Minsk : Fact. of international relations. BSU, 2023.
4. Yelovaya, E. M. Electronic commerce. - Minsk : Fact. of international relations. BSU, 2023.